The Athletic had an article today about EIU beer sales to the general public, they included data from other Big 10 schools, EIU is the 8th to allow general public alcohol sales and it looks liked most schools reported making 1.1 to 1.2 million off their alcohol sales after it is up and running. EIU made around 250K off their premium seating alcohol sales and expected that to increase quite a bit.
UNI and EIU both will allow the general public to purchase alcohol at the game, ISU should not be far behind.
UNI and EIU both will allow the general public to purchase alcohol at the game, ISU should not be far behind.