Just figure out a way to get $100 more out of every ticket holder through parking and tickets. Boom. 3 million + right there to go directly to coaches compensation. With the increasing alumni base and success, this shouldn't be hard to do. ISU tickets are dirt cheap relative to others. Of course, you'll have people ******** about it but they will pay just like they did for basketball.
I mean season ticket holder and yes, that math is a little conservative. Also, there's probably a lot of room on single game tickets as well. If you can get another 20 out of them, that's close to another 2 million. So, without putting a huge burden on fans and not even considering donations, you can get 5 million + pretty easily if you win and give people a reason to pay for them which I think they're doing.