That, and the second you allow alcohol to be sold in the entire stadium, you devalue the SEZ seats, suites, JTS Club, and the Jacobson Building seating. You can drink in JTS, you just have to pay a premium to do it, and I think JP wants to keep that as is.
Agree. And they can keep the alcohol in a confined area. Sell alcohol throughout the stadium and you lose control of a large part of it.
We gain a lot of money from those premium areas and can control liquor consumption to those areas. No need to expand it throughout the stadium.
Plus, it is claimed that the majority of people are leaving the stadium to go to the restroom and get something to eat. Selling beer in the stadium will only make the restroom situation worse. Plus, those in the cheap seats will definitely leave the stadium to the parking lots for their own beer rather than buy expensive beer in the stadium.