All sounds good except the capacity. I just hope we can fill 65,000 seats at full price, not the next to nothing prices people on the hills pay. Plus, during down years the stadium will look bad with all the empty seats. Would've rather seen more like 45,000-50,000.
Why would 45,000 at premium prices be better than 60,000 with 20,000 of them being at reduced pricing? Much of ISU's increase in demand has come from the push when Jamie first came in to get more young families in the stadium. The discounted tickets in the end zone and hillside have been a big part of that.
You just need to find that price point(s) that fills the stadium without leaving money on the table. If there are some down years, then you'll see those extra seats go for pretty cheap. But if this team takes off then the amount of reduced price seats will be cut or eliminated.