WTF is Schwan’s thinking
- Thread starter dahliaclone
- Start date
Don't know if it's dead, but if the brand is not known to all of the youngsters on this board, Paul Schwan is probably doing the right thing.
The new name the Marketing group came up with is the main question, IMO.
Or "Doh! Dash" and pay for Homer Simpson's image on their trucks.
I would say we probably aren't in the target audience.
When Uber Eats and Door Dash are out there I can see where an old legacy brand would need a refresh. Even if I don't get the name
If you like the orange push-ups just wait until you try our new Yelloh! snow cones!
It's amazing their baby **** color is the direction they want to focus on in their rebrand.
Why? So many others are racing to get into the game with the at home meal kits, meat subscription services, etc. Schwans does the same but includes distribution, which is more overhead, but provides opportunities as well.
Highly doubt the corporate cheese would go to a marketing intern for a company name change. They probably engaged a marketing firm/agency, were presented with a small handful of options, were presented with a second set of revised options, trimmed the list down to a couple, and decided on 'Yelloh!' via an in-house committee made up of people likely overaged and very out of touch who felt this was cool and edgy. Final marketing decisions this bad are typically the work of oversized in-house committees.
Schwan's was HUGE in the upper midwest right up until the salmonella scare they had 30 years ago. They never really recovered. I think the rise in 2 parents working outside the home made it a lot harder on them also. I hope they stick around. I wouldn't mind being on a route, but haven't seen one around here in a long while.
Oh I know. Should have put a sarcasm jimlad on it. I was trying to make a joke -- you know, blame the debacle on an intern
Combined with very few stay-at-home moms this day and age to take delivery.
And I thought Casey's spending a ton of money to copy Wendy's script was bad.
