Killing brand recognition seems like a bold strategy
Don't know if it's dead, but if the brand is not known to all of the youngsters on this board, Paul Schwan is probably doing the right thing.Even if it's a dead and dying brand?
Or "Doh! Dash" and pay for Homer Simpson's image on their trucks.WTF is Schwan’s thinking?
DON'TOH
Don't know if it's dead, but if the brand is not known to all of the youngsters on this board, Paul Schwan is probably doing the right thing.
The new name the Marketing group came up with is the main question, IMO.
If you like the orange push-ups just wait until you try our new Yelloh! snow cones!
It's amazing their baby **** color is the direction they want to focus on in their rebrand.If you like the orange push-ups just wait until you try our new Yelloh! snow cones!
Why? So many others are racing to get into the game with the at home meal kits, meat subscription services, etc. Schwans does the same but includes distribution, which is more overhead, but provides opportunities as well.Even if it's a dead and dying brand?
Highly doubt the corporate cheese would go to a marketing intern for a company name change. They probably engaged a marketing firm/agency, were presented with a small handful of options, were presented with a second set of revised options, trimmed the list down to a couple, and decided on 'Yelloh!' via an in-house committee made up of people likely overaged and very out of touch who felt this was cool and edgy. Final marketing decisions this bad are typically the work of oversized in-house committees.Some marketing intern is going to lose their job over this
That's not how Paul Schwan operates....... Final marketing decisions this bad are typically the work of oversized in-house committees.
Always made me think of this.To be honest, I've always thought "Schwan's" wasn't such a great name.
Oh I know. Should have put a sarcasm jimlad on it. I was trying to make a joke -- you know, blame the debacle on an internHighly doubt the corporate cheese would go to a marketing intern for a company name change. They probably engaged a marketing firm/agency, were presented with a small handful of options, were presented with a second set of revised options, trimmed the list down to a couple, and decided on 'Yelloh!' via an in-house committee made up of people likely overaged and very out of touch who felt this was cool and edgy. Final marketing decisions this bad are typically the work of oversized in-house committees.
Was the 'village' version trademarked?Some Lawyer is probably liking their chops right now...
Combined with very few stay-at-home moms this day and age to take delivery.We always bought from them when I was growing up. I will never understand how these guys stay in business all these years. I don't know what their prices are, but there can't be that many people willing to pay for frozen food off a truck anymore. I still see their trucks around every now and then, though.