Yeah, i dont think its hugely related to the product on the field.
We arent seeing the large attendance gains because of the product. Quite honestly our product has sucked at least on the field (the outside product however is exceptional and brings a LOT of people to the games).
We're seeing the attendance gains due to a long process of building the fanbase, both from students\young alumni and getting kids involved at younger ages, and things are finally starting to pay off as that generation gets older, has kids, etc, and more students buy in every year (we're going to need the bowl just so we can increase student capacity, honestly)
This is generational change within the university, not just related to the product on the field. If we were to suddenly start knocking out 8-10 win seasons we'd have nowhere to put everyone because then we'd be combining that generational change with the bandwagon that would jump on if we did something other than suck or be mediocre.