The "villain" narrative bothers me. He loves the game and loves to trash talk, but he's by all means a good guy who respects the game and respects his opponents. The way he handled the incident with his father, admitting his dad was out of line and that he was going to talk to Giannis about it, was classy. Also, I appreciated how he poked fun at himself for mimicking Reggie Miller's choking gesture when he thought it was 3 only to find out it was a 2 for the tie. He admitted he never would have made the gesture had he known it was for the tie.
There's never been a true villain in basketball who is the best passer, a pass first player, and is not a physical/dirty player.
It's impossible. Those traits are the opposite of a basketball villain.
He is an unselfish player whose team is typically the best/fastest offense because of him. He has a ton of personality and swagger. He plays for a small market where the media is pretty transparently angry that his team is beating their preferred teams.
Jokic had to go through some of this too, not in the same way and he's obviously even more of a generational talent, but it was a struggle for Jokic to even get a regular season game on national TV until he had MVPs and titles. He wasn't the player they liked, wasn't the city they liked, for some of the bozos on ESPN wasn't the race they liked, he was just the best in the world and it took WAAAAAAY too long for many to come around.