FIFY.
The reason why Rutgers gives the Big Ten access to NYC is because they are actually physically located in the #1 NYC TV Market, UConn is not. Therefore, UConn does not give the Big 12 access to the NYC market. UConn is physically located in the #30 Hartford & New Haven market. That is a fact. That is non-negotiable.
In 2016, UConn is #30 with 0.834% of the TV sets in the US (DOWN from 0.851% in 2015).
In 2016, Cincy is #36 with 0.767% of the TV sets in the US (DOWN from 0.770% in 2015).
Combined, Cincy & UConn add 1,814,150 TV households.
In 2016, the Chicago TV market is #3 with 3.067% of the TV sets in the US (UP from 3.055% in 2015). Alone it has 3,475,220 TV households or 1,661,070 MORE TV households than Cincy & UConn COMBINED.
Stop with UConn.
The only Top 20 TV markets located in the Heartland (which I'm defining as west of the Great Lakes up to the Rockies) not covered by the Big 12 are:
- #3 Chicago
- #15 Minneapolis (which is unattainable because Minny isn't leaving the Big Ten)
- #17 Denver
Here would be the ranking of TV markets in the Big 12 if it added the 2 available Top 20 markets:
#3 Chicago
#5 Dallas
#10 Houston
#17 Denver
#23 Pittsburgh
#32 San Antonio
#33 Kansas City
#39 Austin
#43 Oklahoma City
Morgantown, WV is officially located in the Pittsburgh TV market (in case anyone was wondering).