When the Big 12 goes to look for that new TV contract, they will be disappointed in what they get now that Texas will have its own network.
Even though Texas still has a lot of football games left to package, more than 90% of the Big 12's market is Texas...let's analyze this for a second: Manhattan, Ames, Columbia, Lawrence, etc... we lost a lot of coverage with this deal.
The Big 12 will fall apart within the next couple years...especially when they go to sign the Big 12 network and find that there isnt as much money as they originally thought.
There's no way ESPN is paying this kind of money for secondary sports and one football game. They're making an investment for more in the future, and that means less, not more, for ISU.