The Iowa game is just as important as a Big 12 game, unless you are in contention for the Big 12 title (We are not). It's a win against a major conference opponent and a win against our biggest rival. You can down play it all you want because it's sounds "cool" to claim the game doesn't matter, but Its a big win for 95% of fans.
Well, count me in that 5% then. Good for bragging rights but it has no bearing on if ISU makes the NCAAs.
Case in point, last season.