I shot a spot with Mike Ditka and Jerry Rice, and they both were paid 150K for 2 days of work, where we literally fed lines to both of them, had Jerry use a riding lawnmower to ride over a Cowboy logo made of flowers etc. Not hard work by any stretch of the imagination.
For this Purdy spot the car footage was shot separately and is footage Toyota can pull in for any montage car spot they want to make this year. For the simple outside/inside the gym shots, there's no FX, intricate lighting package or radical camera movement, so it was done relatively on the cheap.
I'd guess Purdy was paid 50-75K for 1 day of work here.