And using ISU to try to pressure texas providers is also a pretty dumb move. The level of care about this game, especially when it was scheduled, was about zero down there. Basketball in general isnt going to do a lot to pressure texas providers.
It speaks to how huge college football is that a deluxe cable network was formed basically for 8 or maybe 12 hours of content A YEAR. It really probably is the second biggest sports entity in America in some ways, baseball has a bazillion games but nothing that comes close to that level of interest.
The only thing this 24/7 all year network had to leverage in '11 was:
4hours: Rice @ Texas
4hours: KU @ Texas
Not only does the Big Ten Network have 12 teams, at least 9 of them are passionate about hoops. LHN doesn't even have a passionate hoops fan base.