It's not sexist. It's not arrogant. It's just the truth. Women's college basketball is very, very low in the hierarchy of popular sports. It ranked 19th in a 2010 Harris poll asking people what their favorite sport is. On the whole, it's not a moneymaker, it doesn't draw ratings, and people are not nearly as interested in it as they are in numerous other sports.
Harris Interactive: Harris Polls > While Gap Narrows, Professional Football Retains Lead over Baseball as Favorite Sport
This. Listen to what this guy said.