Re: Should Iowa State protect "Cyclone"name?
I can't speak for them or ISU, but I would be willing to bet each one of those places has either been granted a license, come to a formal agreement with ISU or has otherwise been "OK'd" in writing.
I don't agree with the way that simple words can be trademarked, and I made that very clear to ISU years ago, but I understand why they feel they have to do things like they do and I came to an agreement with them long ago.
To be fair to ISU, UofI, etc - they aren't making money off of making people get license agreements and pay licensing fees yearly just to use those terms, it simply doesn't bring in enough revenue for them to worry that much about it. It's all done to protect their name and have some legal recourse against those that infringe on their trademarks.
We pay a licensing fee to use Cyclone and all ISU graphics, logos, etc - and I'm actually surprised it has taken the U of I this long to start enforcing similar requirements.