It hasn't been bowled in yet because it's expensive, we haven't had a donor step up and do it, and until recently the need to do so from a facilities stand point hasn't been as pressing.
ISU regularly has more people at the game than there are physical seats. The south endzone only replaces the hill side. Nothing more, nothing less. It looks a hell of a lot better than bleachers and grass to a recruit. If you sell those tickets for the same price as the hillside tickets, you could easily fill it on a regular basis. If we just quit selling hillside, and sell those tickets at the same price, I would bet people would be more willing to pull the trigger on actual seats than cold wet grass. I can't say whether or not it would increase attendance, but it sure wouldn't hurt it either. JTS would 50,000 as opposed to 43,000 with a full endzone. We've gotten that many in attendance probably 2-3 times/year over the past 5 years. I also think that we'd sell more tickets to late season games if people knew they didn't have to stand on the hill, and the price was right.