As I’ve mentioned before, I do think we’re headed towards a Super League within 10 years, and this is the thought process on why.
I believe there’s ways to prevent it, but the idea that “brands will not want to lose that much” or “they’ll alienate too many viewers” aren’t two of the ways.
The brands don’t make decisions based on the thought process that they don’t want to be the punching bags of the league. Because none of them believe they’ll be the punching bags.
The networks/schools won’t make decisions based on the idea they’ll alienate too many fans and it’s not sustainable. If the networks/schools can make more money/increase profitability in the short-term, that’s what they’ll care about and how they’ll make their strategic decision.
The ways to prevent a Super League is to make it more financially viable for the powers that be to keep the conference setup as is, rather than create a Premier League.
The inflection points will be the CFP deal for 2026 and beyond as well as 2031ish when the Big 10 and Big 12 deals come up for negotiation again.
I’m definitely more concerned now after hearing Marchand and Ourand do not believe the CFP deal will be as big as some are forecasting. That’s not good news for us.