ISU and the B12 schools are behind the Big 10 schools now in terms of payout, the question is not how much money the B10 gets under this new deal, it's how much the B12 gets. Right now, the league was giving each school around 36 million, without UT and OU does that number drop to 20 million, or does adding the four schools we already added keep it in the 36-million-dollar area? How much more does adding CU, UU and the Arizona schools increase that amount, to maybe 40 to 45 million?
A school like UNI is getting at most 1 to 3 million from TV, that is why they are struggling, and they average less than 15K in fans. ISU is a far cry from those numbers. ISU will never match up with EIU in terms of money coming in, but they do not have too, just be close enough to where they are now to be relevant. Keep expanding facilities, being able to pay coaches, not 7 million but 5 million and keep the fans coming to the games.
Money like any product becomes less and less valuable as you have more of it, for the B10 and SEC schools, are they going to start adding sports, everyone already has built or improved their stadiums, the locker rooms, all the coaches are already paid millions, and they cannot pay the players, so these schools getting this money is not going to help after they have reached a certain amount, which most are already at.