Anybody else catch the interview with Jim Gray on DP show this morning. Basically, told the story of how this "hour long special" came about. He ran into Mackenzie (LeBron's homeboy/manager/agent) @ NBA finals game 2. Gray mentions casually to him - "hey you should just buy some national network TV time and make the announcement." Mackenzie was intrigued. Later that night Gray ran into Mackenzie AND LeBron @ a restaraunt and mentioned it again. Gray pretty much just asked that he be given the interview. Mackenzie then "took it from there."
So, do I think it was LeBron's idea? No. Do I think LeBron minded the attention? No. Do I think he got some money out of it? No. Just persona/image, etc. which will help endorsement deals later on where he will be paid handsomely.