"Trying to build an identity"
Perhaps we could do that by winning.
Just look at Oregon. They change uniforms every game, and they are one of the most identifiable programs in the country.
Hard to build an identity when your uniform looks like those of a more successful program. Changing ISU's wardrobe here and there for special games couldn't possibly hurt ISU.
And on a some what related note, I preferred the cardinal bottoms for away games than the white pants.
Kansas' uniforms in our game last season looked pretty sharp in person.
I liked the cardinal bottoms more as well.
And I think those black unis would have had a better chance if everyone wasn't wearing blue under them.