Their job is to maximize revenue.Except most in this industry and any other business for that matter won't leave 35K pieces of inventory priced where it will never sell...
You can try to sell at the highest price possible but you can't just set them at that price point and not move any. This is beyond ridiculous from a conference peer and from a business perspective. Unless of course their strategy all along has been to try and keep ISU fans out of Arrowhead. which they will also fail at doing...
Ripping off the ISU fans who bought through ISU is guaranteeing your return on crappy seats.
Selling to the ISU fans better seats at a higher price let's them double down.
Everyone is playing chicken. The venue is holding out knowing some people will panic buy at higher prices. Many ISU fans are holding out knowing the venue has to drop prices at some point or the inventory doesn't move.
The biggest question is who is holding the inventory. It's possible the holder of the inventory has little incentive to actually move it depending on whose pockets are being lined. KU doesn't want to play a road game.