A couple weeks ago several posters were saying to not schedule UNI. Look what happens when a non power 5 Division 1 school comes to Ames that is not from the immediate area. Trice is not packed. Weather will frequently be an issue, too hot, too cold, too wet. If opponents are from Iowa or bordering states attendance will be higher than if the schools are farther away. And yes having a winning record and history also has a great impact. So until ISU is a perennial top 20 program, keep UNI on the schedule and keep playing MAC schools.
Look around the college football landscape and see what has happened to attendance across the nation.
Aside from the abysmal student showing, this was an impressive crowd for a Sun Belt team with rain in the forecast for much of the week and eventually landing in the second half.