So some math on that. TNF games average around 15m viewers on all formats. Moving to all streaming will likely decrease it some because a significant chunk of the US population still relies on the primary channels to get their games. This is part of the premium baked into the deal.
At about 15 games per year, this breaks out to a total season audience of 225m, or about $4.45 per set of eyeballs, though we can use $4.5 to keep the math easy.
If you take all the home games from last year and add up the eyeballs, you get the following:
View attachment 88188
To help the one year average, so I didn't have to pull and sort through tons of years, these numbers are duplicated, e.g. they are total audience viewing this team whether they were home or away. So the RRS counts for both Oklahoma and Texas in these numbers. Some thoughts:
1) I always felt "half the value" was a bit steep, but this shows a 32% reduction. I didn't take out games played against OU/TX, but that would increase it slightly. One thing not really factored in is that teams ranked higher playing games against other ranked teams rate higher than those who aren't. There would be more ranked teams with less losses against OU after they left, so you'll get a slight bump. And.... if Texas was good it would be more currently so it all pans out. While likely more accurate to remove, on a one year glance, the tiering shows up without it, so its kind of moot.
2) As you can see there is a standard stratification in the conference, with TX/OU being in a tier by themselves, OkSt/ISU being in a second tier, WVU/KState/Tech being in the third, the privates showing up in a forth, and Kansas stinking up the joint. Its probably not a shock to state everyone's least viewed game of the year was against the Jayhawks.
3) Taking the Prime number of $4.5 per eyeball (CFB eyeballs are worth the same amount as NFL eyeballs, maybe more since CFB audiences tend to be higher net worth. I also feel good about this number since its about what the B12 currently is paid) and dividing it by two shows the relative value of each property for last year.
4) This is the problem pegging the remaining 8 at the moment. Viewership ebbs and flows with success. Oklahoma State is in the best place because they've had far more success in the past 10-15 years than the rest. Iowa State is kind of showing their top end viewership right now, but no one is sure if they'll be able to sustain it. All together the Remaining 8 is worth about $225M based on last years numbers and 40% of that is embedded in ISU/OkSt's numbers. (sound familiar?) $225M per year from Amazon for 72 games works out to be about $3.1m per game or a yearly split of $28M per school, which could definitely ease the pain.
However, with the AAC being paid $10m per school, with the audience to back it up, it may get very difficult for the Remaining 8 to stick together if someone tosses a lifeline to OkSt, ISU, or WVU. The Big Ten thought they could grow the audiences of Rutgers and Maryland by taking them and, while they paid for them by carriage, each schools averages are closer to Kansas's.
Best thing to do at this point, if you're OkSt/ISU/WVU is stay in the Top 25 conversation and generate a lot of interest over the next 2-3 years. Definitely not a time for a slump.
Oh, and don't tie yourself to Kansas. Yikes.