All true above plus the Urbandale Hy Vee liqour dept is on the hook for fuel saver discounts this year which I believe is $0.25 for every $50 purchase.Iowa has high alcohol taxes and the spirits are state controlled. All liquor is sold out of the state warehouse at a case one price so there aren't any quantity deals to bring the price down for the retailer. There are ways that the suppliers can help the retailers bring down the price but I won't try to explain that.