Sit down, Cyclones. We need to have a chat.
You all know I love throwing back an ice cold Busch Light (or more than one) on a Friday night. I do not want what I am about to say to get in the way of this fact because it is still the reality.
But, I am here to tell you Busch Light mania has gotten out of control.
It was awesome when we drank Memphis out of the stuff last year. It was completely organic and truly because it is a phenomenal beer, but it is bordering on ridiculousness now that some hoity-toity marketing folks have gotten ahold of our beloved alcoholic beverage.
I am starting to wonder why these people are exploiting our salt of the earth, down-home mentality just to make a few extra bucks. I mean, the company has created a freaking Busch Light response team.
— Busch Beer (@BuschBeer) December 27, 2018
That guy is really in San Antonio going around making sure bars do not run out of Busch Light, which I will admit is an admirable endeavor. I am glad someone has made it a point to make sure our beer supply remains stocked and we’re not forced into drinking Bud Light or (God forbid) Miller Lite.
Things really came to a head for me when Iowa State Athletics Director Jamie Pollard handed Alamo Bowl Director Derek Fox a case of Busch Light on stage at the conclusion of Thursday’s pep rally. Fox nearly redeemed the moment by promptly shotgunning one of the beers like a damn champion, but it still left a sour taste in my mouth.
The director of the Alamo Bowl just shotgunned a Busch Light on stage at Iowa State pep rally. I don’t even know anymore.
— Brent Blum (@brentblum) December 27, 2018
It feels like some people are trying to boost their approval ratings with us by acting as though they too love Busch Light and have not been mocking us behind the scenes for years. I do not know whether or not Director Pollard has done that, but has anybody ever seen that man wearing a pair of jorts with a Busch Light tallboy in his hand on the Fourth of July, as a true American does?
I know I have not.
Do not get confused. I will continue to drink my Busch Light and I will do so proudly. I just wish us folks who truly enjoy the beer would get some more respect and be more than a money pumping ploy for some.