Not true, ISU had to agree to it being on LHN. All conference games are to be on no lower than a tier 2 channel, per the newest TV deal. To get it down to Tier 3 takes both parties to agree to it. As JP said he took the oportunity to grow the Cyclone.tv brand.
If this was a nonconference game you would be right. North Texas had no say in UT putting that game on LHN.
I also get that it is the conference that limits the online viewership. But what I don't understand from a conference perspective, why allow two schools to do this, you are weakening your conference brand and tv deals by taking UT off of Tier 2 or better television. UT is by far the most popular TV draw in the B12, why Fox and the B12 would let this happen escapes me. I get it from ESPN side, cause they are paying UT a **** ton of money for no product at this point.
I am guessing the reason their is no Tier 1 game, is Fox said **** you we aren't making one of our selections for tier 1 when you ****ed us by not forcing UT and ISU adhere to the contract.