Why doesn't ISU sell beer at Jack Trice?

[cyadict]

Texas and Ohio State sold over 1 million dollars worth of beer this season...
http://www.businessinsider.com/ohio-state-made-1-million-selling-beer-at-football-games-2016-12

 

[alarson]

Because jamie is strongly against it.

 

[ISUAgronomist]

Because jamie is strongly against it.

/Thread

 

[MeowingCows]

The primary reason is because Pollard (or someone close to him) simply doesn't want to.

Because jamie is strongly against it.

Even the Board of Regents is wishy-washy on it. It really is just a Jamie/ISU thing.

 

[SoapyCy]

Minnesota changed their law to say if you sell in club seats you have to sell in general seats as well. Us poor folk could use some beer, too.

It's marketing (hey pay more for the SEZ!) and control. At what point is money > control?

 

[wesley_w]

they have 105,000 seat stadium and 7 games so 735,000 potential customers this year and only made $1MM profit? To me that doesn't even seem worth the effort if those numbers are correct.

 

[kingcy]

JTS already as bathroom and concession line issues. Selling beer will only make those worse.

 

[Ry4Cy]

they have 105,000 seat stadium and 7 games so 735,000 potential customers this year and only made $1MM profit? To me that doesn't even seem worth the effort if those numbers are correct.

If ratio holds we are looking at about half the $$$ they are.

 

[Lahey]

No need to invest in higher quality concessions if they can't get people to come to games in the back half of the season.

I like an excuse to go grab a beer in the tailgating lots when we are down by 30 anyways.

 

[allday4cy]

I believe I read at one point that TCF where the Gophers play actually lost money the first year they sold beer.

 

[theshadow]

There's a big difference between revenue and profit.

 

[Rogue52]

I don't necessarily have too much opinion one way or another on this except for Pollard publicly stating he's opposed to it for societal reasons while he opens premium seating that promotes it.

I'm fine using it to promote premium seating, but don't preach to me about why you won't expand it.

 

[CarlHungus]

Because it's only for the rich folk

 

[CyDude16]

Some day people will understand the profit from it is marginal at best.

 

[Cyched]

Because we have a large amount of Hawkeye fans inside the stadium every other year. Our bathroom stalls can only handle so much.

 

[SC Cy]

I don't care if Iowa State breaks even, it'll improve the gameday atmosphere. I know one thing, there'd be much less empty seats.

 

[Macloney]

Some day people will understand the profit from it is marginal at best.

How? I don't understand how charging $8-10 for a $2.00(retail) can of beer can only produce marginal profits.

 

[capitalcityguy]

Jamie has explained this. They are getting more revenue by limiting alcohol sales to certain premium seating areas (i.e.....induces demand for higher priced options) only as opposed to selling to entire stadium.

 

[intrepid27]

I believe I read at one point that TCF where the Gophers play actually lost money the first year they sold beer.

Correct. They claimed the cost of added security was more than profits.
For all those that are dying to pay $8 - $10 for a flat Busch Light..... stop by my house and I'll sell you all you want.

 

[Cycsk]

How? I don't understand how charging $8-10 for a $2.00(retail) can of beer can only produce marginal profits.

State-run institutions have ways of hiding all sorts of fees and internal surcharges that ruin the margins. It wouldn't surprise me if they had a sidewalk fee for the deferred maintenance related to wear and tear on the sidewalk used for bringing the beer into the concessions.