Corporations spend huge amounts of money to establish brand identity. Such investments should only be made when there is a clear reason. Acceptable reasons to me would be if a logo is terribly out-of-date or if the brand has a negative public perception so a rebranding is wise. Iowa State athletics is probably in the best position it's been in 40 years and the logo looks just fine. Don't reinvent the wheel.
What logo would you vote for now?
- Thread starter Cyghhh
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I thought it at the time, and still think it, I-State is best of those 3 options by far. And I think it was presented so most people would choose it, as it if was determined already.
The ISU and script Cyclones could be OK, but certainly not with the dreadful typefacing as presented. I'm not sure there's a script you could do with any nickname/school name that's more than four or five letters. Pitt and UCLA work because they don't have to be tiny.
Over time, it became apparent beveling has problematic elements for mix-and-match and helmet combos, which makes a flat version better. If it had gone strictly on a white helmet at the outset, as the sample was presented, that would've solve some of that.
The ISU and script Cyclones could be OK, but certainly not with the dreadful typefacing as presented. I'm not sure there's a script you could do with any nickname/school name that's more than four or five letters. Pitt and UCLA work because they don't have to be tiny.
Over time, it became apparent beveling has problematic elements for mix-and-match and helmet combos, which makes a flat version better. If it had gone strictly on a white helmet at the outset, as the sample was presented, that would've solve some of that.
Well hell you don't understand the greatness of Pizza cutters, how can we expect you to understand the greatness of walking Cy.
Well hell you don't understand the greatness of Pizza cutters, how can we expect you to understand the greatness of walking Cy.
I once heard someone refer to this as Cy going down the toilet and now I can't unsee that image.
I’m just glad that I’m not paying any of you “change the logo” geniuses for marketing advice.
Just curious, who stole from whom? Does anyone know the timing?
I would rather go back to the walking Cy logo.
One site says Louisville used this from 63 to 78.
Louisville Cardinals Logo - Primary Logo - NCAA Division I (i-m) (NCAA i-m) - Chris Creamer's Sports Logos Page - SportsLogos.Net
Louisville Cardinals Primary Logo on Chris Creamer's Sports Logos Page - SportsLogos.Net. A virtual museum of sports logos, uniforms and historical items. Currently over 10,000 on display for your viewing pleasure
too many other teams out there with cardinal mascots. plus we are the cyclones, not the walking red birds. give me the old cyclone logo all day long (not the whirly bird). completely unique and awesome.
I would rather go back to the walking Cy logo.
It could be any school that starts with an I and has state in it. It couldn't be an I school without state. And how many options are there....maybe 4? Oklahoma State's main logo is "OSU" and they aren't ******** about being confused with Oregon State or Ohio State.
My biggest annoyance with that whole fan vote was that it was advertised as applying to the helmet mark. Reread the old link if you don’t believe me. It was never really advertised that the athletic department would adopt it as the primary mark. If it had, I would have argued they should have tried harder or offered better alternative options than ISU and script Cyclones.
Disclaimer: I am not an I-State hater either.
Disclaimer: I am not an I-State hater either.
This is a great thread. Give me isu with the star over the i for the win.
I've never liked the "I-State" that much.
It's too generic. Like a create-a-team logo. And we're not "I-State" like "K-State."
How we haven't ended up with a clean, classic-looking logo that combines something like the Orrnado (a Cyclone shaped like a "V" from the side) with an "ISU" overlaid on it... I'll never know.
The 90s bird in a blender sort of tried that but, as was the style at the time in the 90s, introduced a trendy color (navy blue) for no reason, forced Cy in there needlessly, and went way too busy.
It's too generic. Like a create-a-team logo. And we're not "I-State" like "K-State."
How we haven't ended up with a clean, classic-looking logo that combines something like the Orrnado (a Cyclone shaped like a "V" from the side) with an "ISU" overlaid on it... I'll never know.
The 90s bird in a blender sort of tried that but, as was the style at the time in the 90s, introduced a trendy color (navy blue) for no reason, forced Cy in there needlessly, and went way too busy.
