If the schmuckeyes can have every single game televised, why can't ISU have more than 1 or 2? What about Mediacom? IPTV? Local stations? If we can watch girls HS softball, HS volleyball, ect., why not ISU football? Is there a licensing issue? Why would we put all our eggs in one basket, when it's mainly Texas and Oklahoma who are cashing in? IMO TV coverage is an imperative for ISU fund raising, recruiting, ticket sales, TV revenue, etc.
Because that's the way each conference's contract is, and no amount of ******** and moaning (not you specifically) is going to change that. The Big Ten's old contract with ABC/ESPN was so friggin' lucrative. That's why you saw Indiana and Northwestern on ESPN2 at 11:00 seemingly every week. That, and the crazy amount of households in the Big Ten's footprint compared to that of the Big 12.
The Big 12 has had to piece together contracts with ABC/ESPN, FSN, TBS, and now VERSUS in order to bump up the amount of televised games. However, the big kicker with the Big 12's deal is the 'exclusivity' tag...which severely hamstrings teams whose games aren't selected for broadcast that week. Whereas you could watch three different Big Ten games at 11:00 (ESPN, ESPN2, ESPN+), the Big 12 normally allows for only one game in each specific broadcast window (11:00, 11:30, 2:30, 6:00)...and those games will naturally go to the winning teams.
The Big 12 contract essentially states that you have two TV options if the networks don't pick you:
(1) Live, over-the-air: Kick off at a time outside the 'exclusive' TV windows, such as 9 a.m. or 9 p.m. Texas Tech has actually kicked off home games at 9 p.m. a couple of times in order to get a live FSN broadcast.
(2) Live, PPV: Kick off at any time you'd like, but you're restricted to PPV status, usually via FSN.
The only reason the Toledo game last year was on Mediacom was that it was a Thursday night, and was therefore outside the 'exclusive' jurisdiction of the Big 12 contract.
Personally, I'm not a fan of televising games in-state anyway until the stadium is full every week. Fencesitters, when given the choice of driving and paying or sitting at home and watching for free, will almost always choose the latter.
The only way to get those non-selected games to out-of-state fans will be via internet broadcast (likely PPV), if and when the Big 12 ever decides how that fits in with TV rights, etc.