If that was ISU's Super Bowl it's going to be a long season.
I always love hearing the Super Bowl analogy, as it's the most cliche by fan bases in all amatuer and professional sports. It means a ton for the fans, and maybe some for longer term coaches invested in one specific organization, but the players care very little if any at all. You think the 2nd year DB out of Texas or Florida gives two ***** about playing a "rival" instate school they had no clue barely existed before the season?
It happens in pro sports too. I'm a huge Cubs fan and think back to Cards/Cubs rivalries. Yes it helps as they are in the same division to win, but there is no way the players care more about beating them because of the name on their uniform than any other team. They are out there to play a game they love (college) or for money (and love pros).
Exception to this rule, obviously Niang.