I'm not even sure the officials understand what targeting is, and I don't think I do anymore either. Players lower their heads all the time and take shoulder hits to the helmet, and targeting is rarely called. Moya turned his head to avoid helmet on helmet contact, yet gets the call and worse yet, ejected. To me the key thing was he intentionally avoided the helmet to helmet contact, and that was clear on the replay. It's a judgment call and I've seen calls and non-calls that vary wildly, but they should be able to get it right on replay. I taped the game and both tv announcers thought the call would be reversed, and when it wasn't, they just said "wow".
That call had as much or more impact than anything. 4th play of the game and the starting safety is ejected. BS.