It doesn’t help that I’ve seen almost zero promotions for Big12 games. The SEC games have Super Bowl level hype and pregames, yet you have to hunt down who’s playing who in the Big12 each week.
Realignment Megathread (All The Moves)
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It doesn’t help that I’ve seen almost zero promotions for Big12 games. The SEC games have Super Bowl level hype and pregames, yet you have to hunt down who’s playing who in the Big12 each week.
Yeah, that's what happens when the networks move top brands to their favored conferences.
If/when existing B12 teams move up and consistently stay in the rankings, the TV ratings for those B12 teams will significantly increase. And the B12 didn't help matters bringing in 3 commuter schools that predictably have dragged down B12 average ratings.
Do you think our ratings are surprising to the networks?
It's the reason we get paid so much less than the SEC and Big 10. It's still better than whatever else they could put in those windows and still making them money.
It's the reason we get paid so much less than the SEC and Big 10. It's still better than whatever else they could put in those windows and still making them money.
I think ISU/Utah and ISU/KSU will be some of the biggest draws of the conference, especially if us and KSU keep winning. Know it’ll still be behind the big boys but hopefully better than 2 consecutive weeks on fox primetime drawing 1.2M
When you look at the games we were going up against, I think Fox was probably pretty happy. They didn't have anything else in their roster that would have done any better.
I agree, but it’s just not good for the B12 when that’s our highest rated game outside of Colorado. Some games on espn at the same time outdrew us
And what happens with Deion, Shaduer, and Hunter leave? It’ll all go away.
Wasn’t Tennessee/Florida on ESPN in that window?
Tennessee has more people than Iowa and West Virginia combined.
I’m not saying these ratings were good. I’m saying it’s very likely that our TV partners are getting what they expected.
We as in Iowa State have been up against some pretty big games and brands in all 3 of our conference games. Not sure how our ratings have looked but if you can get around 1 million against these games and brands I think Fox is pleased.
UGA/Bama
OSU/Oregon
Tenn/Florida
Ole Miss/LSU
Michigan/Wash
Ohio st/MSU
This week UGA/Texas.
That’s what I’m getting at. Fox paid what they paid expecting to get these kind of ratings.
Two key points which I agree with:
“If FBS football isn’t rationalized soon, the SEC & (Big Ten) could try to form their own ‘Super League’ with 36 hand-picked schools, killing off college sports at 100 schools and irreparably damaging higher education,” the CSFL stated in one presentation slide.
Both ideas involve a singular, centralized TV deal, just like a pro sports league. Industry sources have long pointed out that, in the current setup, broadcasters have the leverage because conferences compete against each other for their dollars. But in pro sports, there is only one NFL or one NBA, keeping leverage with the league and compelling broadcasters to compete for their rights. “College football is one of the largest sports in the US but is leaving millions of viewers and consequently billions of dollars on the table,” the Project Rudy proposal says, “presenting an outsized opportunity to advance the sport and business without compromising tradition.”
“If FBS football isn’t rationalized soon, the SEC & (Big Ten) could try to form their own ‘Super League’ with 36 hand-picked schools, killing off college sports at 100 schools and irreparably damaging higher education,” the CSFL stated in one presentation slide.
Both ideas involve a singular, centralized TV deal, just like a pro sports league. Industry sources have long pointed out that, in the current setup, broadcasters have the leverage because conferences compete against each other for their dollars. But in pro sports, there is only one NFL or one NBA, keeping leverage with the league and compelling broadcasters to compete for their rights. “College football is one of the largest sports in the US but is leaving millions of viewers and consequently billions of dollars on the table,” the Project Rudy proposal says, “presenting an outsized opportunity to advance the sport and business without compromising tradition.”
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Everyone keeps saying that the networks want a Big 10/SEC super conference. I guess the logic is that the networks want this because such a league will drive higher ratings? But ratings do not equal profit. What drives profit is advertising $ for content in EXCESS of what the networks pay for that content. Everyone who is saying the networks want a super league is only looking at half of the profit equation - the revenue generated by content and not the cost of that content. On the cost side, it is very clear the networks do NOT want a super conference, or even worse a 70 team super league. That’s because the more consolidation there is on the content sell side, the higher price the sellers can extract for that content. Right now the Big 10, SEC, ACC, and Big 12 all compete against each other in the market to sell content to networks. This reduces the price of college football content. The more consolidation occurs, the higher price the networks will have to pay. Bottom line: anyone trying to predict what the networks want needs to account not only for ratings, but also cost. The networks do not want ratings. They want profit. They don’t get profit by consolidating all the big brands into one entity that has all the leverage to drive up the price of content.
That Super League will absolutely get fewer eyeballs than the Big 10 and SEC get now.
I think you're forgetting the fact that ESPN and Fox essentially own the SEC and B10 respectively for a long period of time. The SEC and B10 don't have significant leverage with ESPN and Fox for the foreseeable future.
And with ESPN and Fox consolidating a few more brands (e.g. FSU, Clemson, UNC) into a separate P2 and further financially relegating the majority of existing ACC and B12 with 30% or less of their existing payouts, they certainly do drive up their profits by consolidating even more than what they've done.
Hell, Fox has already killed off Oregon St and Wazzu and ESPN plans kill more with ACC schools.
If you look at the ratings, for every team except for 6/8 blue bloods, the time and network the game is shown on is more important than the teams that are playing the game ratings wise. Put ISU vs. TT on ABC starting at 7:00 you are going to get a couple million people watching the game, put that same game at 2:30 on FS1 the numbers drop to less than a million. Time and network are two most important factors unless you are Ohio State, Georgia, Alabama and a few others.
That’s, uh not exactly how it’s played out this year
