Has anyone compiled the amount of viewers for a full season of both? I would be shocked if more people aren't watching basketball over a season with over 300 teams and March Madness.TV Ratings.
Has anyone compiled the amount of viewers for a full season of both? I would be shocked if more people aren't watching basketball over a season with over 300 teams and March Madness.TV Ratings.
How is basketball not valued closer to football. The season is a touch longer, or at least as long. With way more games and way more schools. The tournament is way more viewed than bowl games. Seems like the money should be there. Then schools like KU and Duke become way more valuable.
Also, I've seen people talking about KU wanting to leave. Not sure why when they only excel at basketball and are/have been in the best basketball conference.
+ games on weekday nights in the winter. there isnt a lot else to watch/do thenHas anyone compiled the amount of viewers for a full season of both? I would be shocked if more people aren't watching basketball over a season with over 300 teams and March Madness.
Regular season vs 2022 Bowl season:Has anyone compiled the amount of viewers for a full season of both? I would be shocked if more people aren't watching basketball over a season with over 300 teams and March Madness.
The problem with this is, you cant just total all the games to get a number. Because throughout the year it is not unique viewers each game.Has anyone compiled the amount of viewers for a full season of both? I would be shocked if more people aren't watching basketball over a season with over 300 teams and March Madness.
As someone that sold advertising I would counter with ads take repeat viewing to work.The problem with this is, you cant just total all the games to get a number. Because throughout the year it is not unique viewers each game.
The majority of viewers for instance an ISU game are the same ones every game. Therefore you cant count the same person 25 times over for BB or 13times over for Football.
At best you can take all the BB games total then divide by the number of games...and do the same for FB. Which gives you the average per game.
There is something to be said for an advertiser/media company being able to put their content in front of that number of fans twice as many times in BB vs FB. But the number of actual viewers could not really be counted as a season total. So you could say a season long Advertisement was able to be viewed this many times...equal to the total of viewers for a season, but not that there were that many unique viewers.
Our commish believes basketball is undervalued.Comparing the value of the two sports is stupid. Just because CBB isn’t CFB money doesn’t mean it’s not money.
It's probably true. But things with basketball are so widely dispersed across more teams and games per week to a point that advertisers value is in going where the biggest groups of viewers are.Has anyone compiled the amount of viewers for a full season of both? I would be shocked if more people aren't watching basketball over a season with over 300 teams and March Madness.
Our commish believes basketball is undervalued.
Comparing the value of the two sports is stupid. Just because CBB isn’t CFB money doesn’t mean it’s not money.
As someone that sold advertising I would counter with ads take repeat viewing to work.
It's not just total viewers though, in determining value of the product. It's also compared to the next option.
So if a good bball game gets you 1M viewers, but a Matlock rerun (or women's field hockey) gets you 500k viewers and costs $X, then you probably aren't going to pay a lot more than $2X for the bball game. And Matlock reruns are cheap. So the value of an individual normal game isn't much.
But a good football game, now you might get 5M or 10M viewers - that is suddenly 5-10X the value, BUT since there aren't as many, the competition from buyers drives the price up even further as a percentage of the value. Also, there's no way to run 10 Matlock reruns simultaneously to get the same revenue.
Think of it like the stock market: The viewers are earnings, and there is a P/E ratio for what you will pay for those earnings. But for some stocks (games) the P/E is much higher because they are better and more people want to own them. So Matlock the P/E is 5 but for Ohio St vs Michigan the P/E might be 20.
I think I understand this right, someone correct me if I am full of crap.
Let’s compare stadium attendance for desire to attend. 14k in Hilton takes 4 games to get 90% of JTS filled. So we would need to sell out Hilton 24-28 times each year to equate. We are 19-12 right now. That is 31 games. We need almost all home games to equate ticket wise.Has anyone compiled the amount of viewers for a full season of both? I would be shocked if more people aren't watching basketball over a season with over 300 teams and March Madness.
Well he obviously isn’t going to talk to them and find out if it’s worth less say I still want them separate anyways.I would be very hesitant to split up basketball and football in a media package. I'm sure BY will crunch the numbers and talk to the TV people, so I'm not against it... just hesitant.
We are getting 31.7 mil a year for the total TV package. I guess it would be prudent to figure out how much BB is worth, but i'd be willing to bet that we are getting 31.7 mil from the TV people because they also value the basketball. Separate the two and it's risky. What is a stand alone B12 football package worth? Same for basketball?
Yea he won't talk to the ESPN, FOX, etc. about valuation, but the Big12 has TV Consultants on retainer and would discuss with them the potential for increasing TV money by separating out.Well he obviously isn’t going to talk to them and find out if it’s worth less say I still want them separate anyways.