Realignment Megathread (All The Moves)

Gunnerclone

Well-Known Member
Jul 16, 2010
75,623
79,908
113
DSM
How is basketball not valued closer to football. The season is a touch longer, or at least as long. With way more games and way more schools. The tournament is way more viewed than bowl games. Seems like the money should be there. Then schools like KU and Duke become way more valuable.

Also, I've seen people talking about KU wanting to leave. Not sure why when they only excel at basketball and are/have been in the best basketball conference.

Comparing the value of the two sports is stupid. Just because CBB isn’t CFB money doesn’t mean it’s not money.
 
  • Optimistic
Reactions: FriendlySpartan

FerShizzle

person slash genius
SuperFanatic
SuperFanatic T2
Feb 5, 2013
16,109
20,049
113
Des Moines
Has anyone compiled the amount of viewers for a full season of both? I would be shocked if more people aren't watching basketball over a season with over 300 teams and March Madness.
+ games on weekday nights in the winter. there isnt a lot else to watch/do then
+ games on 7 days a week. not just thursday/saturday
+ 2.25 hour game vs. 3.5 hour football game
+ more upsets and exciting finishes.

etc...
 
  • Agree
Reactions: stateofmind

Gorm

With any luck we will be there by Tuesday.
Jul 6, 2010
5,846
2,723
113
Cedar Rapids, IA
Has anyone compiled the amount of viewers for a full season of both? I would be shocked if more people aren't watching basketball over a season with over 300 teams and March Madness.
Regular season vs 2022 Bowl season:



For the TLDR version, Iowa's bowl game pulled in more viewers than the top viewed regular season CBB game for 2023.
 

2speedy1

Well-Known Member
Jan 4, 2014
6,636
7,491
113
Has anyone compiled the amount of viewers for a full season of both? I would be shocked if more people aren't watching basketball over a season with over 300 teams and March Madness.
The problem with this is, you cant just total all the games to get a number. Because throughout the year it is not unique viewers each game.

The majority of viewers for instance an ISU game are the same ones every game. Therefore you cant count the same person 25 times over for BB or 13times over for Football.

At best you can take all the BB games total then divide by the number of games...and do the same for FB. Which gives you the average per game.

There is something to be said for an advertiser/media company being able to put their content in front of that number of fans twice as many times in BB vs FB. But the number of actual viewers could not really be counted as a season total. So you could say a season long Advertisement was able to be viewed this many times...equal to the total of viewers for a season, but not that there were that many unique viewers.
 

stateofmind

Well-Known Member
Jul 16, 2007
6,635
4,174
113
Ankeny
The problem with this is, you cant just total all the games to get a number. Because throughout the year it is not unique viewers each game.

The majority of viewers for instance an ISU game are the same ones every game. Therefore you cant count the same person 25 times over for BB or 13times over for Football.

At best you can take all the BB games total then divide by the number of games...and do the same for FB. Which gives you the average per game.

There is something to be said for an advertiser/media company being able to put their content in front of that number of fans twice as many times in BB vs FB. But the number of actual viewers could not really be counted as a season total. So you could say a season long Advertisement was able to be viewed this many times...equal to the total of viewers for a season, but not that there were that many unique viewers.
As someone that sold advertising I would counter with ads take repeat viewing to work.
 

Die4Cy

Well-Known Member
Jan 2, 2010
14,972
15,857
113
Has anyone compiled the amount of viewers for a full season of both? I would be shocked if more people aren't watching basketball over a season with over 300 teams and March Madness.
It's probably true. But things with basketball are so widely dispersed across more teams and games per week to a point that advertisers value is in going where the biggest groups of viewers are.
 

CascadeClone

Well-Known Member
Oct 24, 2009
10,878
13,962
113
Comparing the value of the two sports is stupid. Just because CBB isn’t CFB money doesn’t mean it’s not money.

It's not just total viewers though, in determining value of the product. It's also compared to the next option.

So if a good bball game gets you 1M viewers, but a Matlock rerun (or women's field hockey) gets you 500k viewers and costs $X, then you probably aren't going to pay a lot more than $2X for the bball game. And Matlock reruns are cheap. So the value of an individual normal game isn't much.

But a good football game, now you might get 5M or 10M viewers - that is suddenly 5-10X the value, BUT since there aren't as many, the competition from buyers drives the price up even further as a percentage of the value. Also, there's no way to run 10 Matlock reruns simultaneously to get the same revenue.

Think of it like the stock market: The viewers are earnings, and there is a P/E ratio for what you will pay for those earnings. But for some stocks (games) the P/E is much higher because they are better and more people want to own them. So Matlock the P/E is 5 but for Ohio St vs Michigan the P/E might be 20.

I think I understand this right, someone correct me if I am full of crap.
 
  • Winner
Reactions: isucy86

Die4Cy

Well-Known Member
Jan 2, 2010
14,972
15,857
113
I think basketball can have increased value. The question is what you can do to monetize it. The Big 12 being far and away the best one in the sport has to help, but as CascadeClone said, there's a lot of other games on tv out there. You need casual viewers out the wazoo just to move the needle.
 

isucy86

Well-Known Member
Apr 13, 2006
9,134
7,734
113
Dubuque
As someone that sold advertising I would counter with ads take repeat viewing to work.

To my knowledge advertisers pay based on how many people watch that game, show, event. The Super Bowl ad revenue is based on how many people watch the Super Bowl, not how many people watch NFL games in total over the season.

So obviously ESPN values a FB game that draws 2M fans vs. a hoops game that draws 500k. Ford, Budweiser, etc. will pay more for 2M people to see its 30 second commercial.

But where Yormark might be right, the FB/Hoops split doesn't need to be 50/50 or 60/40. Right now the common split referenced in media is 80% football/20% hoops. I have no idea if that is correct. But even if he can improve that split to 70/30 those $ are significant for the Big12.

IMO the true test of basketball rights value will happen if the NCAA or Conferences push to take the NCAA Tournament out to the open market. Is there more money if ESPN, FOX, etc share rights with CBS. Would a streamer pay big bucks for games? If an 11 game CFP is worth $2B, how much is 67 games over 3 weeks of hoops worth? The current rights fee for CBS is $1.1B annually through 2032.
 

KnappShack

Well-Known Member
May 26, 2008
23,875
32,228
113
Parts Unknown
It's not just total viewers though, in determining value of the product. It's also compared to the next option.

So if a good bball game gets you 1M viewers, but a Matlock rerun (or women's field hockey) gets you 500k viewers and costs $X, then you probably aren't going to pay a lot more than $2X for the bball game. And Matlock reruns are cheap. So the value of an individual normal game isn't much.

But a good football game, now you might get 5M or 10M viewers - that is suddenly 5-10X the value, BUT since there aren't as many, the competition from buyers drives the price up even further as a percentage of the value. Also, there's no way to run 10 Matlock reruns simultaneously to get the same revenue.

Think of it like the stock market: The viewers are earnings, and there is a P/E ratio for what you will pay for those earnings. But for some stocks (games) the P/E is much higher because they are better and more people want to own them. So Matlock the P/E is 5 but for Ohio St vs Michigan the P/E might be 20.

I think I understand this right, someone correct me if I am full of crap.

Demographics play a part too.

The Matlock demographic isn't as coveted as a younger market.
 
  • Like
Reactions: CascadeClone

BCClone

Well Seen Member.
SuperFanatic
SuperFanatic T2
Sep 4, 2011
67,659
63,722
113
Not exactly sure.
Has anyone compiled the amount of viewers for a full season of both? I would be shocked if more people aren't watching basketball over a season with over 300 teams and March Madness.
Let’s compare stadium attendance for desire to attend. 14k in Hilton takes 4 games to get 90% of JTS filled. So we would need to sell out Hilton 24-28 times each year to equate. We are 19-12 right now. That is 31 games. We need almost all home games to equate ticket wise.
 

Yellow Snow

Full of nonsense....
SuperFanatic
SuperFanatic T2
Oct 19, 2006
2,498
2,213
113
Osage, IA
I would be very hesitant to split up basketball and football in a media package. I'm sure BY will crunch the numbers and talk to the TV people, so I'm not against it... just hesitant.

We are getting 31.7 mil a year for the total TV package. I guess it would be prudent to figure out how much BB is worth, but i'd be willing to bet that we are getting 31.7 mil from the TV people because they also value the basketball. Separate the two and it's risky. What is a stand alone B12 football package worth? Same for basketball?
 

RustShack

Chiefs Dynasty
SuperFanatic
SuperFanatic T2
Jan 27, 2010
13,912
8,398
113
Overland Park
I would be very hesitant to split up basketball and football in a media package. I'm sure BY will crunch the numbers and talk to the TV people, so I'm not against it... just hesitant.

We are getting 31.7 mil a year for the total TV package. I guess it would be prudent to figure out how much BB is worth, but i'd be willing to bet that we are getting 31.7 mil from the TV people because they also value the basketball. Separate the two and it's risky. What is a stand alone B12 football package worth? Same for basketball?
Well he obviously isn’t going to talk to them and find out if it’s worth less say I still want them separate anyways.
 

isucy86

Well-Known Member
Apr 13, 2006
9,134
7,734
113
Dubuque
Well he obviously isn’t going to talk to them and find out if it’s worth less say I still want them separate anyways.
Yea he won't talk to the ESPN, FOX, etc. about valuation, but the Big12 has TV Consultants on retainer and would discuss with them the potential for increasing TV money by separating out.

The tier 1/2 rights might be able to be separated out. But seems like tier 3 rights would have be football/basketball/olympic sports. Using ESPN+ as an example, I would think ESPN would pay more to have subscription customers on their platform year round (or at least 6 months).
 

MugNight

Well-Known Member
SuperFanatic
SuperFanatic T2
Jul 27, 2021
2,233
4,083
113


“When my life leaves me, it won’t be because the other guy was hotter or richer or whatever. It’ll be because I was complacent, unappreciative, and completely misread the situation for years!”
 

Latest posts

Help Support Us

Become a patron