Raising ticket prices, stadium expansions, club seating expansions, cyclone only paid content media.... People are being asked and expected to be more invested than ever. Monetarily and emotionally.. When you ask for that and get it in spades from the fans they expect things in return.
Gone are the days of easy to get hill seats, cheap mini packs in football and basketball, cheap end zone seats, Hilton corner seats, etc.
Can't be all take and no give.
Not bashing JP at all because he's done excellent but this could be a slippery slope.
I would recommend if this is approach the department wants to take they need to focus intensely on the fan experience and fan amenities. If the department was loyalty and humbleness to be some corner stones of the fan base they need to find a way to show fan appreciation in ways other schools cannot.
That is just my 2 cents on how not to lose the culture.