The big 12 helped turn TCU into a ranked basketball team... there are no worries in the world about Memphis basketball coming around if they come to the big 12.
That's a really good point. I didn't think about that. If Memphis could get into a conference like ours where they play lots of other good bball programs, it would almost assuredly improve their bball program as well. I bet their fans would come back in droves to watch the KUs, ISUs (hopefully we're at that stature), WVUs, etc. play the Tigers.
Although, in fairness, Jamie Dixon returning to TCU did more to turn TCU into a ranked team than TCU joining the conference. That said, I don't think Dixon returns to TCU if they had remained in their previous conference.