Jack Trice Stadium Capacity

cyfan92

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Sep 20, 2011
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The future is club and premium seating and in game experience, not jamming more bodies into the same footprint.

You're going to start seeing some stadiums actually reduce capacity in order to offer a better (i.e. higher dollar) experience in more parts of the stadium. The new buildings in the NBA and NFL are proving that people will pay more to have more space and more amenities.

Texas' new basketball arena will have 7,000 less seats for most basketball games. As their "normal capacity will be around 10K with the ability to grow to 15K.

Mizzou's 2019 stadium project took seating from 70,000 plus to around 61,000. Yet they sharply increased revenues by offering premium seating in place of bleachers

If you've ever sat in the endzone.. You know just how TERRIBLE the seat actually is
 

Aclone

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Dec 14, 2007
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I stated earlier that we need to shift the students to the end zone or expand the students to the end zone if we do the NEZ.
And people freaked, I dont mean that we move all of them, I think that you take the farthest center sections that are gold level and return those to gold and put those in the New corner, then any more student sections added you add in the corner. the students still get a third of the side, but you gain a couple high value sections back, and any other increased student seating goes in the corner. This continues to put the students in the area of the opposing team and their enter/exit.

This also means first come first serve students as always get the best seats. But dont get me wrong, the majority of the student seating is not going anywhere, but if there is expansion in the NEZ I can see this.
Sticking the most vocal section in the end zone isn’t going to do anyone any good. It’s not like Hilton. Not to mention, these are the future donors ten or twenty years down the line—some of the big donors after that.
 

cyfan92

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I stated earlier that we need to shift the students to the end zone or expand the students to the end zone if we do the NEZ.
And people freaked, I dont mean that we move all of them, I think that you take the farthest center sections that are gold level and return those to gold and put those in the New corner, then any more student sections added you add in the corner. the students still get a third of the side, but you gain a couple high value sections back, and any other increased student seating goes in the corner. This continues to put the students in the area of the opposing team and their enter/exit.

This also means first come first serve students as always get the best seats. But dont get me wrong, the majority of the student seating is not going anywhere, but if there is expansion in the NEZ I can see this.

IMO, this would GREATLY impact the experiance of JTS in a negative way.. Having the greatest noise makers in the stadium stuck in the endzones... No thank you

The reason the upper decks look so vacant during some games is they pack 3 people into 2 seats in the lower bowl
 

BryceC

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As far as expanding the stadium, the cost to expand the stadium would take forever to make up by selling cheaper tickets. Also, we're all absolutely pumped right now and we should be but we don't typically sell out every game.

In 2019 we had 3 sellouts - UNI, Iowa, and OSU (homecoming). No other game broke 60k tickets sold.

In 2018, we had zero sellouts and unless I'm incorrect only one game broke 57k and that was an early game against OU.

We shouldn't be making multi-million dollar stadium seating renovations until it's been proven it's sustainable IMO.
 

2speedy1

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Jan 4, 2014
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I just don't see it. There isnt likely demand for all the seats a barebones third deck of seats would bring. So you're really needing to add premium seating. You can't really do that with the current upper deck in place.

I'd take TCU's upper deck reconstruction as a comparable example..
So you are saying you cant leave the decks as is and add a sky box with an open air club below it like this? why not?
skybox1.jpg
 

2speedy1

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IMO, this would GREATLY impact the experiance of JTS in a negative way.. Having the greatest noise makers in the stadium stuck in the endzones... No thank you

The reason the upper decks look so vacant during some games is they pack 3 people into 2 seats in the lower bowl
dude I said 2 sections, not the entire student section...litterally the gold levels
 

SEIOWA CLONE

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So you are saying you cant leave the decks as is and add a sky box with an open air club below it like this? why not?
View attachment 87151
I stated for some time this needs to be the next major improvement to JTS, lots of private boxes and club seats are the ticket to continue to build the following we need. Des Moines is only 30 minutes away with a lot of ISU fans and lot of businesses willing and able to purchase club seats and boxes if available.

Plus it improves the look of the stadium, no more high school stadiums in Texas have more seating comments from the EIU fanbase.
 
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2speedy1

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As far as expanding the stadium, the cost to expand the stadium would take forever to make up by selling cheaper tickets. Also, we're all absolutely pumped right now and we should be but we don't typically sell out every game.

In 2019 we had 3 sellouts - UNI, Iowa, and OSU (homecoming). No other game broke 60k tickets sold.

In 2018, we had zero sellouts and unless I'm incorrect only one game broke 57k and that was an early game against OU.

We shouldn't be making multi-million dollar stadium seating renovations until it's been proven it's sustainable IMO.
you are my point exactly, "if we arent selling out we shouldnt add" mentality. yet we sell thousands more than we did every game before expansion. and it was the same argument then. we only sold out a couple games then. But now we have wait lists for club sections and suites. and season ticket sections at the gold, cardinal etc are sold out. but hey we dont need to add cuz when its 10 degrees in December some people dont buy tickets.

We litterally are approaching 50,000 season tickets sold and people say, we shouldnt add cuz we dont sell out the visitor reserved seats. LOL
 

BryceC

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you are my point exactly, "if we arent selling out we shouldnt add" mentality. yet we sell thousands more than we did every game before expansion. and it was the same argument then. we only sold out a couple games then. But now we have wait lists for club sections and suites. and season ticket sections at the gold, cardinal etc are sold out. but hey we dont need to add cuz when its 10 degrees in December some people dont buy tickets.

We litterally are approaching 50,000 season tickets sold and people say, we shouldnt add cuz we dont sell out the visitor reserved seats. LOL

It's merely about the opportunity cost. Adding the right seats is probably a pretty good idea. I wouldn't put it as high on the priority list as other things. We can agree to disagree without being dicks about it especially since I'm guessing neither of us has the cash to make any of these these things happen.

We're also in a golden age of ISU football. It's not just that demand increased for no reason.
 
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Aclone

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As far as expanding the stadium, the cost to expand the stadium would take forever to make up by selling cheaper tickets. Also, we're all absolutely pumped right now and we should be but we don't typically sell out every game.

In 2019 we had 3 sellouts - UNI, Iowa, and OSU (homecoming). No other game broke 60k tickets sold.

In 2018, we had zero sellouts and unless I'm incorrect only one game broke 57k and that was an early game against OU.

We shouldn't be making multi-million dollar stadium seating renovations until it's been proven it's sustainable IMO.
I promise, when I win the big Powerball, I’ll donate $100 million for an expansion. That way any additional revenue over what we already have is just gravy.
 

RustShack

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I remember JP saying we could be at more than capacity this year. Which I’m assuming means with the renovated hillsides a few more people can fit in. Might not have the final numbers on what the new capacity could be. Probably a lot of hoops to go through especially during Covid.
 

ricochet

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The next project in JTS needs to be copying the West Side suites between the upper and lower deck for the East side of the stadium. You can save the Trice Club if you want to save money
There is no chance the Jack Trice Club will be replaced by suites. It might actually reduce revenue if you did but I'd be interested in knowing the actual numbers. For sure it would piss off a lot of pretty big donors. I don't see putting suites in on the ends of the east side either, but I suppose you could. My guess is that if new suites are added it would part of a press box expansion project.
 
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Aclone

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Here’s the thing. I expect Jamie to be here somewhere around ten more years. Once the Entertainment District is underway (and Hilton and the other Iowa State Center upgrades completed), if the program is showing sustained successes and popularity—three or four years down the line—I’d fully expect him to set into motion whatever plan is necessary.

If the demand is there, in whatever mix of providing for luxury seating, a family zone, entry level seating or other amenities that is best advised.

You don’t pass up on an opportunity to bring in more revenue—or, most importantly, further develop your fan base.
 
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Jack Gladney

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I remember when 40,000 at a game was a big deal.

Obviously the vastly improved program is a big reason for the improved attendance, but even when Danny Mac had his best teams, we struggled to average over probably 45k. I remember going to the game against Missouri where a win would have put us in the Big 12 title game. This is the game where we missed like a 21 yard field goal to win it. Granted, it was a cold game, but nonetheless, it was to win the Big 12 North and go to the title game. I got tickets on the day of the game for the lower level at around the 30 yard line and our section was not even full. I feel pretty confident saying that the attendance had to be in the mid 30s or so.

When I was at ISU, you could basically drive 30 miles West and be in Husker land, and then 30 miles North, East, or South and be in Hawkeye land.

I don't live in Iowa anymore but have a lot of family there. And it seems to me that when I go back I see a lot more Iowa State fans wearing gear than I ever did growing up.

For those of you who live in Iowa, do you feel like the percentage of residents who support ISU has changed significantly? I've had a friend tell me that the Des Moines metro has at least as many ISU fans as Hawkeye ones now, which would have been unthinkable back in the early 90s when I was in school. The idea of Iowa State having a season when they averaged 60k+ in attendance would have been completely fanciful to me 25 years ago no matter how good the football team was. Its fantastic to see all of the support.
 

Aclone

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Dec 14, 2007
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Des Moines, Ia.
Obviously the vastly improved program is a big reason for the improved attendance, but even when Danny Mac had his best teams, we struggled to average over probably 45k. I remember going to the game against Missouri where a win would have put us in the Big 12 title game. This is the game where we missed like a 21 yard field goal to win it. Granted, it was a cold game, but nonetheless, it was to win the Big 12 North and go to the title game. I got tickets on the day of the game for the lower level at around the 30 yard line and our section was not even full. I feel pretty confident saying that the attendance had to be in the mid 30s or so.

When I was at ISU, you could basically drive 30 miles West and be in Husker land, and then 30 miles North, East, or South and be in Hawkeye land.

I don't live in Iowa anymore but have a lot of family there. And it seems to me that when I go back I see a lot more Iowa State fans wearing gear than I ever did growing up.

For those of you who live in Iowa, do you feel like the percentage of residents who support ISU has changed significantly? I've had a friend tell me that the Des Moines metro has at least as many ISU fans as Hawkeye ones now, which would have been unthinkable back in the early 90s when I was in school. The idea of Iowa State having a season when they averaged 60k+ in attendance would have been completely fanciful to me 25 years ago no matter how good the football team was. Its fantastic to see all of the support.
Enrollment has gone from about 24K when I was a student, to 36K. That’s gonna have a lot to do with it.
 
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MartyFine

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Obviously the vastly improved program is a big reason for the improved attendance, but even when Danny Mac had his best teams, we struggled to average over probably 45k. I remember going to the game against Missouri where a win would have put us in the Big 12 title game. This is the game where we missed like a 21 yard field goal to win it. Granted, it was a cold game, but nonetheless, it was to win the Big 12 North and go to the title game. I got tickets on the day of the game for the lower level at around the 30 yard line and our section was not even full. I feel pretty confident saying that the attendance had to be in the mid 30s or so.

When I was at ISU, you could basically drive 30 miles West and be in Husker land, and then 30 miles North, East, or South and be in Hawkeye land.

I don't live in Iowa anymore but have a lot of family there. And it seems to me that when I go back I see a lot more Iowa State fans wearing gear than I ever did growing up.

For those of you who live in Iowa, do you feel like the percentage of residents who support ISU has changed significantly? I've had a friend tell me that the Des Moines metro has at least as many ISU fans as Hawkeye ones now, which would have been unthinkable back in the early 90s when I was in school. The idea of Iowa State having a season when they averaged 60k+ in attendance would have been completely fanciful to me 25 years ago no matter how good the football team was. Its fantastic to see all of the support.

The growth of the university impacts how we perceive ISU fans in the DSM area, but really having a decent football team probably is the reason your friend tells you this now (who knows if it's actually true).

Also, was at the Mizzou game in 2004. Worst ISU game I've ever been to as far as how I felt afterwards is concerned. I was also at the KU game in 2000 (last regular season game) where ISU was working on an 8-3 season. Only about 30,000 (if that) there that day for what was one of best seasons ever at the time. Times have changed.
 
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cayin

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That Missouri game was one of the coldest football games I have ever been at. It was about 35 degrees, but a steady bone chilling cold rain fell on us the whole game. I can see why a lot of fans didn't show up
 

BryceC

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That Missouri game was one of the coldest football games I have ever been at. It was about 35 degrees, but a steady bone chilling cold rain fell on us the whole game. I can see why a lot of fans didn't show up

It was absolutely brutally cold. And after the kick was missed, you could have heard a pin drop. Everyone just turned and slowly filed out of the stadium. Truly one of the most savage experiences I've been a part of as a fan.
 

alarson

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IMO, this would GREATLY impact the experiance of JTS in a negative way.. Having the greatest noise makers in the stadium stuck in the endzones... No thank you

The reason the upper decks look so vacant during some games is they pack 3 people into 2 seats in the lower bowl

The greatest noisemakers with a bowl behind them in an endzone would be the perfect place for them. Be huge during OT as well.
 

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