Full disclosure, I'm part of animal ag industry. Key points to remember 1. The environmental argument against animal ag specifically as it relates to greenhouse gas emissions is not well understood by most. 3.9% of all GhG emissions come from Animal Ag. The vast majority comes from fossil fuels. This misleading narrative is propogated by well funded anti animal ag groups, much more well funded than any ag lobby. Those anti ag groups have made hundreds of lawyers very, very wealthy. Buy tesla stock not beyond meat. 2. Animal welfare is a very complex subject. If you aren't around animals every day, your understanding of their welfare could be very, very far from reality. A stressed animal is not a high peforming animal, which is not a profitable animal. 3. I respect everyone's right to eat what they want. God bless America. But I ask you to really dig deep to understand why you would be motivated to eat a product like an impossible burger. If you cant stand the idea of eating something that has a face, I can see that. I would challenge you to think about what happens in the wild everyday, but I digress. If you think ending modern farming practices will save the planet, its the opposite. Not embracing technology and innovation will risk setting us back on an incredible run of vastly decreasing percentage of people in the world living in poverty. The number one way to make food production more eco friendly is to increase the efficiency of it. Make more with less. No question. Thanks for reading.