The Busch Light thing is dumb. I drank 97% Busch Light at ISU, and probably have drank a total of 2 cases since graduating 15 years ago.
But it's dumb. The only reason people would ever drink that beer is that it's cheap.
I did enjoy the whole Dilly Dilly thing while it lasted. Which is incidentally not a Busch Light thing.
The Dilly Dilly thing worked because it didn’t drag out too long.
I remember laughing while walking out of the TCU game and hearing people shouting “Dilly Dilly!”