My husband marvels at my ability to tune out commercials, yet I have to mute nearly every sporting event because I can't stand the announcers and somehow can't tune them out. Right now I have the French Open on mute.
I love the commercials with Kevin Durant having to change the bulb and clean the gutters, as well as the guy with all of the little kids talking, and yet I pay so little attention to the message, I have no idea what they are advertising.
I think the commercial would be more effective if it stopped when the wife says she has something for Kevin Durant to do. Of course, then it has to take my mind into the gutter ... literally.