I live in LA.
Trust me, nobody is actually watching college football on TV or streaming on the west coast. Nobody. I swear I might be the only college football fan I see for weeks at a time in the fall. The only way I see college football fans is if I go right downtown near USC's stadium. I used to live near UCLA's campus and now I live 10 minutes from the Rose Bowl. Nothing. Sometimes go into a bar and no Pac 12 games on TV even. It's just luck if they have it on ESPN, if Big Ten or ACC is on ESPN, they're playing that randomly rather than a Pac game.
There's a lot more to do outside in the fall...it makes them even less likely to watch any TV of any sort, not more likely.
I've only spent a few weeks in the PNW so it might be different up there...there also aren't a ton of people up there which is supposedly what this is all about. Where the people are in the west, they don't watch sports much, especially not college sports.