UNI means absolutely nothing to ISU. Winning the game only actually counts every 4 years even if we do win.
How you can say that UNI is more important than Baylor I have NO idea. I'd gladly lose to UNI and beat Baylor every single year and wouldn't even think twice about it if you gave me a choice.
I don't even care that they are an in-state "rival". So is Drake.
That rule was changed when we went to the 12 game schedule, so we can count 1 1-AA win each season now towards a bowl game.
And by the way, this one isn't even close. Baylor is by far more important to us. They are a conference foe and competition with them has a direct impact on our standings in the Big 12 in every sport.
Beating UNI isn't any bigger deal than any other non conference opponent. And honestly, I think the term rivalry doesn't even really apply here. If our athletics program was anywhere near where it should be, UNI would be nothing more than a speed bump.