I think this discussion is kind of funny and ironic, because a lot of these arguments are the same ones Iowa fans use when playing us. "It's much more important for us to beat School X from the Big 11 than it is to beat ISU".
Now, obviously UNI is FCS in football, so my point has a hole in it, but it still has merit.
Give me the option of winning the B12 North, while suffering a loss to Iowa or UNI, compared to struggling through conference season, yet getting wins against Iowa & UNI and I'll take the division championship any day. However, despite UNI having a powerhouse of a program at the FCS level, it's still an embarrassing loss if we lose to them. That being said, I think conference games do hold more weight, but losing to in-state rivals is never an easy thing to deal with.
Now, obviously UNI is FCS in football, so my point has a hole in it, but it still has merit.
Give me the option of winning the B12 North, while suffering a loss to Iowa or UNI, compared to struggling through conference season, yet getting wins against Iowa & UNI and I'll take the division championship any day. However, despite UNI having a powerhouse of a program at the FCS level, it's still an embarrassing loss if we lose to them. That being said, I think conference games do hold more weight, but losing to in-state rivals is never an easy thing to deal with.