Your right. But what if Campbell isn't here forever? The next coach could take ISU back to historical levels.
IMO if Jamie Pollard wants to maximize Cyclone Club revenue and football/basketball season ticket revenue- then it makes sense for ISU to be solid in both sports.
Some schools can choose to be a football school because they can sell 75-100k football season tickets. ISU isn't there yet and may never be there. So IMO it is critical to have 2 solid sports where we can sell 65,000 FB ticktets and 14,000 basketball season tickets.
Not banking on Campbell being here forever. And not advocating sacrificing hoops for the football program.
I'm well aware that football success here is more fragile than basketball, but the increase in money, national interest, and fan support from Campbell's success is going to have an impact for a while. A good hire after this season will have basketball "back" in a few years.
This is more of a "point in time" argument. Outside of a few diehards not many ISU fans are going to risk losing their football ticket priority for what could be a special season.