People need to get past this idea of TV market size, its the outdated way of thinking. Going forward its going to be about butts in the seats, because as we move to streaming, that gives a network an idea of the interest of the fan base.
I would bet there are 10 to 15 teams that actually move the needle ratings wise the rest of us are stuck with the concept that when we are on one of the major platforms, the ratings are good, but when they are on one of the side platforms, BTN+, FS1, LHN, the ratings dip.
The last full season 2019, Pitt averaged 43,372, a game, Louisville 49,913, compare that to ISU 59,974 and OSU 54,817 in total attendence.
New game, New rules, its really that simple.
2019.pdf (ncaa.org)