Hy-Vee's weirdest business decision yet?

BillBrasky4Cy

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Bah, HyVee was the glam squad compared to SunMart crews back in the day. I worked SunMart during HS, including overnight shifts during the summers. Saw some very weird sh*t. Lol.

LOL probably should have included that this was in Cherokee back in the late 90's. That area was the meth capital of the US at that time.
 
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dmclone

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Oct 20, 2006
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Oh man I worked at HyVee in high school and the night shift crew that would come in at 10:00 was ROUGH.
Want to talk rough. After I graduated from college, I worked at multiple Hy-Vees. My first one in the Des Moines area was at East Euclid as night stock manager. We were still a 24hr store (Harding Hills store stopped being 24hr during the same time). It was my first experience in Des Moines and it was TOUGH. Meth was big during the 90's and it hit the east side. We had to have an armed Des Moines police officer in the store from 8pm to 5am. I had to go to multiple court appearances over crazed customers who assaulted staff. I saw some really crazy stuff go down between the east siders and the police. My last year there, it received the 2nd most 911 calls in a year, which was right behind Merle Hay Mall.
 

aeroclone

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Oct 30, 2006
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I think Wal-Mart getting into the grocery business really messed with Hy-Vee. Instead of continuing to focus on being a quality grocery store, they tried to make it one-stop-shop just like @CYdTracked mentioned. I think the steps taken under the new CEO are in the right direction, but it will take a while to repair their image with customers. Consumers are much more cost-focused when it comes to groceries and the quality at Hy-Vee hasn't matched the premium prices that you paid.
Yeah, agree that HyVee really misread this move. WalMart and Target needed to expand into grocery because Amazon and online were threatening their core business. Grocery was more insulated from online and created a way to drive that foot traffic that could then one stop shop their way to non foods.

So by HyVee trying to counter that by moving to more non food they expanded right into the space that was already a losing battle for WalMart or Target.

The idea of one stop shop is dead. Amazon has made it a zero stop shop. I rarely go in to a WalMart or Target now. But I still go to the grocery store weekly. Whether that is going in to shop or picking up curbside. Their path to success is being great at grocery, it is not becoming an all in one like WalMart.
 

cyfan92

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There has been a lot of changes with some of the strategy since Randy stepped down. There seems to be renewed focus on getting back to basics and what made Hy-Vee successful.
Returning the company back to what Ron Pearson built! It's got a long ways to go, but these are good steps.

Its very hard to fight good workers in today's environment, so I have no doubt those affected will find solutions quickly
 

fanaticagain

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Jun 6, 2009
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Anyone use Fuel Saver and seeing fewer rewards recently? We buy a minority of our groceries from Hy-Vee, but we typically make at least one trip per week and scan the card to earn whatever rewards may come. Even with our relatively limited shopping, we would pick up anywhere from $0.20 to $0.40/gal over the course of a month.

For the last month-plus, we earned zero rewards. I couldn't be certain we were shopping items that should have earned them for us, but since we normally earned rewards without really even trying, it went on long enough that I was beginning to wonder if something was wrong with our account. I finally sent Hy-Vee customer service an email, and I received a response saying that you have to buy specific items and don't just earn rewards simply by shopping. (Of course I know that.)

Yesterday, for unrelated reasons, we ended up doing the majority of our grocery shopping at Hy-Vee. We finally earned a reward...for a whopping total of $0.01 per gallon. It makes me wonder if they're cutting back on offering rewards.
 

cyfanatic

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I hit up a HyVee last week and found it funny that they post price comparisons! And every single price comparison they posted was the Hy Vee price vs the Fareway price. And every comparison was identical! Every single one! I get that HyVee knows people think it is way expensive...but reassuring me that they are equally expensive as another store that isn't cheap made me laugh...didn't entice me to shop there! Hey customers...shop here because we charge the same prices as Fareway!
 

drmwevr08

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Nov 25, 2006
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To be fair, many/most groceries chains are guilty of this and I understand why. The short term stockholder view requires growth every quarter. In food retail, where margins are single digit, the paths to growth are 1) Open new locations 2) Find high margin items.

I can't compare how Hy-Vee did vs other chains, but we all know the results.
Unfortunately, you can't just run a business that provides good service and pays the people anymore.
 

tman24

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Feb 6, 2008
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Anyone use Fuel Saver and seeing fewer rewards recently? We buy a minority of our groceries from Hy-Vee, but we typically make at least one trip per week and scan the card to earn whatever rewards may come. Even with our relatively limited shopping, we would pick up anywhere from $0.20 to $0.40/gal over the course of a month.

For the last month-plus, we earned zero rewards. I couldn't be certain we were shopping items that should have earned them for us, but since we normally earned rewards without really even trying, it went on long enough that I was beginning to wonder if something was wrong with our account. I finally sent Hy-Vee customer service an email, and I received a response saying that you have to buy specific items and don't just earn rewards simply by shopping. (Of course I know that.)

Yesterday, for unrelated reasons, we ended up doing the majority of our grocery shopping at Hy-Vee. We finally earned a reward...for a whopping total of $0.01 per gallon. It makes me wonder if they're cutting back on offering rewards.
usually only do it on thursdays or whenever they have their order online and get like $.30
 

kcdc4isu

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I hit up a HyVee last week and found it funny that they post price comparisons! And every single price comparison they posted was the Hy Vee price vs the Fareway price. And every comparison was identical! Every single one! I get that HyVee knows people think it is way expensive...but reassuring me that they are equally expensive as another store that isn't cheap made me laugh...didn't entice me to shop there! Hey customers...shop here because we charge the same prices as Fareway!
The reason they compare to Fareway is many people think that Fareway is cheap and has outstanding meat (even though it comes from similar vendors). Plus that is many times their local competitor.
 

Acylum

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Nov 18, 2006
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Anyone use Fuel Saver and seeing fewer rewards recently? We buy a minority of our groceries from Hy-Vee, but we typically make at least one trip per week and scan the card to earn whatever rewards may come. Even with our relatively limited shopping, we would pick up anywhere from $0.20 to $0.40/gal over the course of a month.

For the last month-plus, we earned zero rewards. I couldn't be certain we were shopping items that should have earned them for us, but since we normally earned rewards without really even trying, it went on long enough that I was beginning to wonder if something was wrong with our account. I finally sent Hy-Vee customer service an email, and I received a response saying that you have to buy specific items and don't just earn rewards simply by shopping. (Of course I know that.)

Yesterday, for unrelated reasons, we ended up doing the majority of our grocery shopping at Hy-Vee. We finally earned a reward...for a whopping total of $0.01 per gallon. It makes me wonder if they're cutting back on offering rewards.
This started a while ago. It’s based more on delivery, grocery pick up, and spending $50-60 on a certain day now. I used to occasionally approach $2-2.50 gallon savings. I don’t come anywhere near that anymore. I get the notices I have rewards expiring and am usually around fifty or sixty cents. Before I’d always use it when it approached the price per gallon because I wasn’t sure how it would be handled if I went over.
 

kcdc4isu

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This started a while ago. It’s based more on delivery, grocery pick up, and spending $50-60 on a certain day now. I used to occasionally approach $2-2.50 gallon savings. I don’t come anywhere near that anymore. I get the notices I have rewards expiring and am usually around fifty or sixty cents. Before I’d always use it when it approached the price per gallon because I wasn’t sure how it would be handled if I went over.
I agree with you it is more toward the total amount you spend on the "special day sales" and less on certain products. I would normally earn 10 plus cents at least on a regular shopping trip but now unless it is a shop and spend XX I get very little.
 

cyfanatic

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The reason they compare to Fareway is many people think that Fareway is cheap and has outstanding meat (even though it comes from similar vendors). Plus that is many times their local competitor.
People think Fareway is cheap? No one I know thinks that...but agree that the meat department has a huge fandom (myself included). I get the "local" competition thing...but how about trying to beat the customers instead of saying "we are the same"?
 

urb1

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This started a while ago. It’s based more on delivery, grocery pick up, and spending $50-60 on a certain day now. I used to occasionally approach $2-2.50 gallon savings. I don’t come anywhere near that anymore. I get the notices I have rewards expiring and am usually around fifty or sixty cents. Before I’d always use it when it approached the price per gallon because I wasn’t sure how it would be handled if I went over.
But we were all subsidizing your gas discounts with the higher prices throughout the store. That is why I stopped shopping at HyVee.
 

alarson

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People think Fareway is cheap? No one I know thinks that...but agree that the meat department has a huge fandom (myself included). I get the "local" competition thing...but how about trying to beat the customers instead of saying "we are the same"?

A lot of people do. Even in this thread there have been people talking about how they see fareway as cheaper (though for me every time I've loaded up a whole order on both Hy-Vee and fareways sites, it's come up comparable)

As to why just match instead of beat? I think they probably think most people think shopping at Hy-Vee is nicer, so if they match prices they still offer a better total package.
 

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