The tone deafness of Iowa player, fan and media in the state is shocking. Nobody gives a rat's ass about Iowa outside of this state. It's like Northwestern when they were OK and winning some west titles or when CU was winning in the crap Big 12 North division. No one cares outside of the state and a handful in their own crap divisions.
People around the country don't hate Iowa, they find Iowa to be irrelevant and a complete product of being in the worst power conference division for nearly a decade. When the good teams left the Big East, people bagged on UConn and Rutgers slugging it out not because they "hated" them, but because they were irrelevant teams gifted relevance by the absence of something actually good.
ISU, Minnesota, Wisconsin and Nebraska fans hate Iowa. That's it. No one else cares. At all. Iowa fans and players need to stop confusing annoyance at having to pretend they mean something with hatred.