Ah I see we have moved on from Rutgers and now are claiming Oregon was the only reason ISU/ORE had 6.68 million people watch the Fiesta Bowl to keep moving the goal posts.
Welp let's take a look at some of Oregon's regular season games last year:
ORE/CAL - 1.01 million
ORE/ORST (rivalry game) - 2.8 million
ORE/UCLA - 1.08 million
ORE/WSU - 2.73 million
ORE/STAN - 1.66 million
Now ISU:
ISU/TEX - 3.57 million
ISU/KSU - 1.98 million
ISU/OKST - 2.81 million
ISU/TTU - 1.38 million
ISU/OU - 3.71 million
ISU/WVU - 1.22 million
ISU/KU - 247k (trying to be fair and not just pick all the good ones, so chose the dreadful KU game but for reference, this is how bad KU games draw: KU/OU was only 681k)
Long story short is those Oregon numbers compared to the ISU numbers look pretty similar and most are in favor of ISU, especially when you consider most of ISU's are against flyover, rural and isolated schools nobody currently wants. Whereas the massive LA market and the huge Oregon brand got that ORE/UCLA game a whopping 1.08 million viewers. Oregon's game with WSU (even worse shape than ISU for brand, location, fan base, etc.) was super popular at 2.73 million. Hmmmm...why? Because these rural areas all they have is the college football team to watch and entertain themselves.