Many, perhaps most, people in a university town have at least a passing interest in a facility like Stephens Auditorium. Pollard's messaging will reverberate well beyond the "fine arts" crowd - many of whom are affiliated with the city, university, research park, etc.
I guess I'm curious what "his messaging" was beyond "without fans we don't have money to support all this so here are things we are considering cutting".
I just don't get people being upset about this. Money doesn't grow on trees. He has to make hard decisions and he's being transparent about what would likely be on the chopping block is the deficit is what they are projecting.