There are some posters who abhor such petty childishness, particularly on something as trivial as social media.
Others of us are not so enlightened.
I'm not a big fan of smack talk - it has a nasty habit of biting you in the butt later. But I don't recall seeing anyone on CF say "oh, wow, we're really being immature when we talk **** to the Hawkeyes or the Jayhawks or or or". Just opining here.