With this issue, things are a lot different now than 8-9 years ago, and there is one big complicating factor that scares me related to keeping Campbell in the short term.
As I stated in other posts in related threads, we expect to get over $5 million more per year from the Big 12 starting next year from the playoff and other reasons. JP has invested plenty in the non-revenue sports with the gains from the prior 5-7 years. IMO, he needs to spend the new $5 million on football. In addition, with more wins, the days of cheap tickets in Jack Trice will be over both current discount tickets and the price of regular season tickets which will easily increase revenue by several million per year.
JP is working on an expansion the Football facility that CMC has requested related to nutrition and an expanded player lounge. I think this is important for CMC and JP is trying to get it designed so they can try and get it done with contributions and debt.
CMC is going to make $2.5+ million this year with incentives and with the new revenue we should have no trouble giving him a package where he sees a $4-$4.5 million a year salary towards the end of a 5-7 years contract. Getting CMC the facility change he wants will be important to him.
The complicating factor that scares me is we don't know the attitude of the new President towards big salaries in the athletic department, even it is money not directly from the University.
People that think we can't afford to pay a top 5 Big 12 salary for CMC and his assistants are wrong, the issue is will someone come in a pay CMC $ 4+ million now based on his career to date. I don't think so, yet....